The Osong cosmetics and beauty expo, held in central South Korea, concluded with participants securing nearly US$100 million in export deals. The event served as a platform for domestic beauty companies to connect with international buyers and expand their global market reach.
The significant volume of export contracts highlights the continued growth and international demand for South Korean beauty products. The expo is part of ongoing efforts to bolster the domestic cosmetics industry and strengthen its position in the global export market.
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