The film industry creates Iris, a fund to support independent cinema, organize against AI and the crisis in cinemas

Global audiovisual industry leaders have established Iris, a new fund dedicated to supporting independent cinema. The initiative aims to address structural challenges within the sector, specifically focusing on the ongoing crisis facing traditional movie theaters and the evolving influence of generative artificial intelligence.

The fund serves as a collaborative effort to defend the industry against technological and market-driven threats. By organizing resources, participants intend to mitigate the impact of artificial intelligence and shifting audience consumption habits, ensuring the sustainability of independent film production.