Oxford United apologise for launching ‘United 93’ clothing range around 9/11 anniversary
World2 sources2 countries🔦 Under-reported32m ago
English League One football club Oxford United issued an apology and abandoned a newly launched clothing collection after facing backlash for its branding. The American-style sportswear range, titled "United 93," was introduced to coincide with the 25th anniversary of the September 11 terrorist attacks.
The club stated that the "Campus Collection" was originally intended to commemorate the 1893 founding of the institution. However, due to the inadvertent reference to the 9/11 tragedy, the merchandise was pulled from the club's website just two hours after its initial launch.
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How the coverage differs
Same story, different emphasis — here's what each outlet chose to lead with.
ESPN Soccer (US)Focuses on the apology and the specific timeline of the 9/11 anniversary.
The Guardian World (GB)Provides broader context on the collection's original intent and rapid withdrawal.