NBCUniversal and Google have reached a multiyear agreement to include the ad-supported Peacock Premium tier in a YouTube Premium subscription bundle in the United States, starting in early 2027.
The new bundling pact expands on a wide-ranging agreement previously inked between Google and NBCUniversal last year. As part of the expanded partnership, NBCUniversal will also stream select live sporting events on its YouTube channels.
Through the collaboration, NBCUniversal aims to significantly boost Peacock's subscriber reach by leveraging YouTube's large platform audience through the upcoming subscription package.
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