The Seoul Metropolitan Government and the Seoul Tourism Foundation have officially appointed KARINA and WINTER of the K-pop group aespa, alongside the group RIIZE, as honorary ambassadors for the city. This appointment is part of an initiative titled “Seoul Syndrome,” designed to promote the city as a premier travel destination. The collaboration aims to leverage the global popularity of these artists to sustain interest in Seoul among international travelers. By integrating these prominent figures into their tourism strategy, the city authorities seek to foster a lasting connection between visitors and the South Korean capital.
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