# Phia Shopping App Faces Cookie Stuffing Allegations
Phia, a shopping app co-founded by Phoebe Gates, the daughter of Microsoft co-founder Bill Gates, has faced scrutiny over allegations that it improperly attributed online sales to itself. According to an independent researcher, the startup engaged in cookie stuffing practices through its browser extension, which tracks online purchases and affiliate commissions. The company acknowledged the issue and stated that the problem has since been resolved, with affiliate platforms ceasing their participation in the disputed practices.
The controversy emerged following a Bloomberg investigation into how Phia's browser extension operated. The allegations center on the app taking credit for sales that should have been attributed to other parties in the affiliate marketing process. Phoebe Gates responded to the controversy publicly as questions mounted about the startup's practices.
The incident comes as Phia has achieved significant financial valuation, with reports indicating the AI-driven shopping startup reached a $185 million valuation. Despite the scrutiny, the company has maintained that it has addressed the technical issues underlying the allegations.
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