Why Timbiriche was created: the CEA experiment that sought to dethrone Parchís in the 80s

Televisa launched the pop group Timbiriche on April 30, 1982, as a strategic project designed to counter the dominance of the Spanish musical group Parchís in Latin America. The initiative originated as an experiment within the network's Centro de Education Artística under the executive direction of Víctor.

Created during the height of Parchís's regional popularity, the group was engineered to capture the youth market through Televisa's institutional resources. The formation of Timbiriche marked a significant effort by Mexican television executives to cultivate domestic talent capable of rivaling imported pop acts.