Potenciar valor del origen y adaptar la oferta, claves para impulsar los alimentos españoles en el exterior

Experts have identified key strategies for boosting the international presence and market value of Spanish food products abroad. The core approach centers on enhancing the communication of product quality, origin, and uniqueness to global consumers.

Additional measures include tailoring food offerings to match diverse consumer profiles, improving product visibility and accessibility within foreign distribution channels, and strengthening collaborative partnerships with international stakeholders.