The Prime Minister’s Office is reportedly funding a series of recipe videos featuring ultra-Orthodox influencers. The content, which provides guidance on what to eat in preparation for the Tisha B'Av fast, includes captions stating that the clips were produced in cooperation with the Haredi Authority within the Prime Minister's Office.
The involvement of the government agency in these social media segments highlights a specific outreach effort directed toward the Haredi community. By utilizing influencers to disseminate information regarding the religious fast, the Prime Minister's Office is leveraging digital platforms to engage with this demographic on matters of traditional observance.
In-depth summary · AI, neutral