NewzLOS ANGELES (AP) — Quavo has spent much of his career setting trends. These days, he’s more focused on what will last. The Grammy-nominated rapper is moving forward with fatherhood, healing and a sense of purpose.
Now a father to a daughter, he says that growth is at the heart of his new album “QRÖMELIFE,” out Friday. The 14-track offering is executive produced by Pharrell Williams, who Quavo says helped him tune out the noise and return to the melodic instincts that made him a defining voice with the rap group Migos. The album features appearances from Justin Timberlake, Tyler, The Creator, A$AP Rocky, Future and Lil Baby.
It also reunites Quavo with Offset after the two repaired their relationship following a public falling out in 2022 and grew closer in the years since the death of Quavo’s nephew and fellow Migos member Takeoff. “QRÖMELIFE” arrives as Quavo and Takeoff’s 2022 ”Hotel Lobby” performance fuels a flood of AI-generated videos featuring everyone from Barack and Michelle Obama and Spider-Man to soccer stars Erling Haaland and Jude Bellingham — even dogs and cats. In an interview with The Associated Press, Quavo spoke about the meaning behind “QRÖMELIFE,” how Pharrell helped him tune out the algorithm, the viral resurgence of “Hotel Lobby” and a new Migos project.
Remarks have been edited for brevity. AP: What does “QRÖMELIFE” mean to you? What does that actually look like as a lifestyle?
QUAVO: When it comes to a lifestyle, it’s a way of life. When you get up, got to go to work every day, and something happened in your life, but you still have to go hit that nine-to-five, you come in qrome. I feel like God put you through those states to make you qrome.
… Everybody go through ups and downs, but what’s gonna make you come out strong? What’s gonna make you come out qrome? AP: You talked about becoming a father changing “the motive to the mission.” How has fatherhood changed you?
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