Qué pasa con un paquete cuando nadie lo recibe: las claves de la logística inversa

When a delivery attempt fails due to an absent recipient, a complex process known as reverse logistics is triggered. This procedure involves managing the return of the package from the delivery point back to the distribution center or the original seller, a cycle that occurs frequently in major urban areas across the region.

While the process remains largely invisible to the average consumer, it represents a significant operational challenge. The logistical cycle of handling undelivered items incurs substantial costs for e-commerce businesses, necessitating efficient management systems to mitigate the financial impact of failed deliveries.