Who is Chris Xu, the founder of Shein?

Xu Yangtian, also known as Chris Xu, is the founder of the fast-fashion platform Shein. Despite the company's global popularity, Xu has maintained a high degree of privacy, to the extent that many of his own employees have reportedly failed to recognize him. This culture of secrecy has been a defining characteristic of his leadership throughout the company's growth.

Shein is currently preparing for an initial public offering (IPO) in Hong Kong. The upcoming market debut follows a protracted period of anticipation marked by various operational fluctuations and public controversies surrounding the brand.