Ready Meals Become a Growing Choice for Greek Consumers

A nationwide survey conducted by the Institute of Retail Consumer Goods (IELKA) indicates that ready-made meals are becoming an increasingly popular dietary choice among Greek households. Data from the report reveals that the average Greek household now spends approximately €770 annually on prepared food products.

The findings highlight a shift in consumer behavior within Greece, reflecting a growing reliance on convenience-based food options. This trend suggests a change in domestic meal preparation habits, as consumers continue to integrate ready-cooked items into their regular purchasing patterns.