NewzWITH Jamaica already recording 217 road fatalities so far this year, which is 13 per cent below last year, motorists are again being reminded that sustaining that progress will depend on the everyday decisions they make before getting behind the wheel. Those decisions extend beyond behaviour while driving — ensuring a vehicle is roadworthy, being fit to drive, and planning a safe way home if you choose to drink. It was against this backdrop that Red Stripe staged its ‘Guh Easy Pit Stop’ at MegaMart Waterloo last Saturday.
The activation brought together automotive technicians and road safety partners to give motorists practical tools to act on decisions from complimentary vehicle checks to information on alternative transportation, insurance, and responsible alcohol consumption. Automotive technicians from Toyota Jamaica, KIA and Louis Industrial Garage (LIG) assessed vehicles for potential issues, while motorists were also invited to sign a personal commitment to Drink and Live Responsibly. Daika Mitchell, communications manager at Red Stripe, said the Guh Easy campaign is rooted in Red Stripe’s long-standing commitment to encouraging responsible choices through its Drink & Live Responsibly platform.
“Guh Easy is a simple message, but an important one. Enjoy yourself, make responsible choices. and make sure you have a plan to get home safely.
Through Drink & Live Responsibly, we have consistently encouraged consumers to think ahead, and Guh Easy brings that message to life in a very practical way. “Whether you’re choosing a designated driver, booking a taxi, or deciding not to drive after drinking, the message is the same: Guh Easy, plan ahead and get home responsibly,” Mitchell said. Vehicle road worthiness was a key focus of the pit stop, with technicians encouraging motorists to pay attention to the early signs of mechanical problems rather than waiting until an issue becomes more serious.
Sanjae Brown, senior apprentice at Toyota Jamaica, encouraged motorists to become more familiar with their vehicles and not ignore changes in how they perform. Sanjae Brown (right), senior apprentice at Toyota Jamaica, explains the results of a battery reading to photographer Jason Jarrett after inspecting his vehicle during Red Stripe’s Guh Easy Pit Stop at MegaMart Waterloo. “Your vehicle will usually give you signs when something is wrong.
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