Digital advertising and childhood: how it influences minors and what measures seek to protect them

The Observatorio Materno Infantil (OMI) of the Universidad Iberoamericana in Mexico City has issued a formal call to strengthen protections for minors against digital advertising. Specialists have been analyzing how the current technological ecosystem utilizes data and marketing strategies to influence children.

This initiative highlights a growing concern among experts regarding the exposure of minors to digital content. The call emphasizes the need for regulatory or protective measures to mitigate the potential impact of these advertising practices on the development and well-being of children.