Romania’s Dedeman replaces Praktiker signs across Greece

Romanian home improvement retailer Dedeman has initiated the process of replacing the signage of Praktiker Hellas stores in Greece with its own brand name. The transition begins with extensive renovations at the chain's flagship location in Tavros, a suburb of Athens, and will roll out to other stores over the coming period.

The rebranding follows the expansion of Dedeman's retail footprint into the Greek market, marking a significant operational shift for the previously established Praktiker Hellas store network.