NewzRoyal Caribbean Group and Sandals Resorts on Wednesday, September 23, 2026 announced the signing of an agreement to form a partnership in the all-inclusive resort space with a 50 per cent investment from Royal Caribbean Group. “Building on Sandals and Beaches Resorts’ more than four decades of leadership in Caribbean hospitality, the joint venture will create new opportunities for continued resort growth while broadening the experiences across Royal Caribbean Group’s vacation platform,” both entities said in a joint news release. The partnership brings together two of the travel industry’s most celebrated vacation companies, pairing Sandals and Beaches’ all-inclusive resort expertise with Royal Caribbean Group’s vacation platform, including industry-leading brands — Royal Caribbean, Celebrity Cruises and Silversea — a portfolio of private destinations, new river cruising offering, and an industry-first loyalty programme.
“United in a shared history in the Caribbean and connected by a love for their communities, the companies will offer travellers an unparalleled collection of cruise, private destination and resort experiences, serving guests across more vacation occasions and establishing their undisputed leadership in Caribbean vacations,” the release added. After signing the partnership agreement Sandals Resorts and Beaches Resorts Executive Chairman Adam (left) and Royal Caribbean Group Chairman and CEO Jason Liberty shake hands. “The joint venture expands Royal Caribbean Group into an adjacent vacation category, growing its participation in the approximately US$2 trillion global vacation market, and meets the growing global demand for Sandals and Beaches Resorts by accelerating their expansion,” the release stated.
“The partnership will include Sandals and Beaches’ collection of premier all-inclusive properties across the Caribbean, and the companies will explore opportunities to broaden distribution, deepen guest engagement, and make it easier for travellers to discover vacation experiences offered across both portfolios,” they added. “For nearly 60 years, we’ve reimagined what a vacation can be, constantly expanding the ways we inspire our guests to explore, connect and create lifelong memories,” the release quotes Royal Caribbean Group Chairman and CEO Jason Liberty. “We have been building a vacation platform that brings joy to millions of people aro…
Summary from source