Minimum wage, education, social programs and the economy: this is how Sheinbaum begins the dissemination of ads for her Second Government Report

Ahead of the September 1 submission of her Second Government Report, Mexican President Claudia Sheinbaum has initiated a promotional campaign featuring a series of broadcast spots. These advertisements highlight key pillars of her administration, including adjustments to the minimum wage, advancements in education, the implementation of social programs, and current economic performance.

The campaign serves as a formal lead-up to the official report, with the government utilizing these spots to emphasize the administration's stated achievements and policy priorities. The initiative marks the start of the communication strategy surrounding the upcoming presidential address.