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Shein finds there’s no place like China after Vietnam experiment disappoints

Asia-Pacific 1 source 1 country 🔦 Under-reported 51m ago

Fast-fashion giant Shein has evaluated its manufacturing experiment in Vietnam and determined that the advantage of maintaining an export base in the country is no longer as significant as it previously was.

The disappointing results from the Vietnam operations have led the company to conclude that there is no substitute for its primary manufacturing hub in China, underscoring the ongoing challenges retailers face when attempting to diversify supply chains away from the Chinese market.

In-depth summary · AI, neutral
Read the full story at the source Japan Times · JP
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