NewzWealth adviser ranking company Shook Research has accelerated its corporate rebranding to Veritant. The name change follows an admission by the company's founder that he made a secret $6 million payment to the top editor of Forbes.
The scandal directly impacts the credibility and public profile of Shook Research, which is widely recognized for evaluating and ranking financial and wealth advisers. The revelation of the multi-million-dollar undisclosed payment to a prominent media editor has forced the firm to rapidly alter its corporate identity.
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