NewzStarting in January, online shoppers in India will be able to view the specific discount margin applied to products. This new transparency measure is designed to provide consumers with clearer information regarding the price reductions offered by e-commerce platforms.
The initiative aims to standardize how discounts are displayed across digital marketplaces, ensuring that shoppers can easily identify the value proposition of their purchases. By mandating the disclosure of discount margins, the policy seeks to foster greater trust and clarity within the growing online retail sector.
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