NewzA recent report by EY reveals that only one in ten companies successfully connects their sales and marketing operations in the current era of artificial intelligence. This disconnect persists even as competition within these sectors undergoes a significant transformation driven by advancements in artificial intelligence, algorithms, and digital platforms.
Within this evolving technological landscape, consumer products companies are navigating a market characterized by shifting demand patterns. The findings underscore a widespread challenge for businesses attempting to integrate modern technological tools with fundamental commercial strategies.
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