NewzThe CEO of Phygital International stated that the future of phygital sports relies on the creation of sustainable local ecosystems and the cultivation of athletes proficient in both physical and digital disciplines. This emerging sector aims to bridge the gap between traditional athletics and digital gaming environments.
By integrating these two domains, the organization seeks to engage a new generation of participants who do not prioritize one medium over the other. The initiative focuses on establishing the necessary infrastructure to support this dual-competency approach on a global scale.
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