Sundance Institute Taps Tracy Brady for Chief Marketing, Brand and Communications Role

The Sundance Institute has appointed Tracy Brady as its new chief marketing, brand and communications officer. In this role, Brady will report directly to Sundance Institute CEO David Linde and will be based out of the organization.

The appointment comes at a crucial transitional period for the Institute, as it prepares to relocate the Sundance Film Festival from its longtime home in Park City, Utah, to its new location in Boulder, Colorado. The upcoming January 2027 festival will mark the first installment held in the new host city.