Thai singer-songwriter and actor Jeff Satur has officially signed a recording deal with Universal Music Southeast Asia, the regional division of Universal Music Group. The partnership was announced alongside plans for a new album and world tour slated for 2027.
Satur enters the agreement with a catalog that has already surpassed two billion streams. The collaboration is positioned as a strategic push to expand his reach and bring T-pop to a broader global audience, with a major release serving as the initial project under the new contract.
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