Thai silk house Jim Thompson is evolving for a new generation – with Be Inthavong leading the way

Lao-American designer Be Inthavong has been appointed to lead a modernization effort at the 75-year-old Thai silk house, Jim Thompson. The initiative aims to evolve the brand for a new generation of consumers while maintaining the company's long-standing reputation in the textile industry.

Inthavong is integrating his professional expertise with his personal background in handweaving to guide the brand’s transition. By drawing on his family heritage, he seeks to bridge traditional craftsmanship with contemporary design sensibilities.