Giorgia Meloni seeks to trademark her voice in the EU to combat AI-created deepfakes

Italian Prime Minister Giorgia Meloni has filed a request with the European Union Intellectual Property Office (EUIPO) to register her voice as a sound trademark. The application, submitted on October 5, is aimed at securing legal tools to combat artificial intelligence-generated deepfakes.

The initiative represents a novel approach by a political leader to leverage intellectual property regulations as a defense against synthetic media manipulation and unauthorized audio reproductions within the European Union.