This campaign aims to boost Black nonprofit fundraising by convincing everyday donors of their power

Black nonprofit fundraisers in New York launched a campaign this month aimed at boosting fundraising efforts by turning to their own communities for support. The initiative focuses on convincing everyday donors of their collective power and financial impact.

The campaign comes at a time when modern philanthropy is growing increasingly concentrated among affluent donors. Additionally, the effort responds to a landscape where some major funders have de-prioritized diversity initiatives.