NewzTokopedia and TikTok Shop have launched a curated product showcase featuring local goods selected by Indonesia's Minister of Trade, Budi Santoso. This initiative aims to highlight and promote domestic products within the integrated e-commerce platform.
The collaboration serves as a strategic effort to support local businesses by providing them with increased visibility through a government-endorsed selection process. By leveraging the combined reach of Tokopedia and TikTok Shop, the Ministry of Trade intends to strengthen the market presence of Indonesian-made items.
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