‘Trance-like’: How brands hack psychology of smell to make us spend more

Major global brands, including Louis Vuitton, Cathay Pacific, MGM Grand, and Sofitel, utilize specially engineered scents manufactured in industrial parks to influence consumer behavior in their boutiques, lounges, casinos, and lobbies.

This olfactory marketing targets human psychology, exploiting the sense of smell to subtly induce a trance-like state that encourages customers to spend more time and money within these commercial spaces.