NewzAmerican rapper Tyler, The Creator will feature on the front of FC Barcelona's jersey for the upcoming El Clásico match against Real Madrid. The artist's logo will replace the club's standard shirt sponsor for the high-profile fixture.
This move continues a recent tradition established by Barcelona, which involves showcasing the branding of prominent music stars on their kits during matches against their rivals. The initiative serves as a recurring promotional collaboration between the football club and the music industry.
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