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UFC loses $30m on Freedom 250 event at White House

Sports 2 sources 2 countries 🔦 Under-reported 43m ago

UFC owners incurred a $30 million (£22 million) loss while staging the Freedom 250 event at the White House in June 2026. The event, which featured attendance by U.S. President Donald Trump, was described as a one-off production for which the organization had anticipated financial losses.

Despite the deficit associated with the White House event, parent company TKO Group Holdings reported an overall increase in revenue for the second quarter of 2026. The financial results indicate that the broader organization remained profitable during the period despite the specific costs incurred by the Freedom 250 project.

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MyJoyOnline (Accra, Ghana) Balances event loss with positive quarterly financial growth
Read the full story at the source BBC Sport · GB
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Covered by 2 sources