US tourism groups want to win Canadian visitors back. A testy trade war isn’t helping

American tourism organizations are actively seeking to increase the number of Canadian visitors to the United States through extensive marketing campaigns. These efforts include the deployment of billboards, banners, and digital advertising offering special travel incentives, which have been observed by industry participants over the past year.

Despite these promotional initiatives, the recovery of Canadian tourism to the U.S. faces significant headwinds. Current trade tensions between the two nations are identified as a primary obstacle, complicating efforts to attract travelers from north of the border and undermining the effectiveness of the ongoing marketing outreach.