UWI Freshers’ Series delivers a hit, energises campus

Jermaine Francis, vice-president of properties and special initiatives at The University of the West Indies, Mona Guild of Students, has described this year’s Freshers’ Series as one of the most successful in the past five years, attracting one of the largest turnouts seen during that period. The Freshers’ Series took place from August 26-28. According to Francis, the strong participation and vibrant atmosphere throughout the week signals that “the vibes on campus are back.” He noted that the enthusiasm and engagement displayed by students demonstrates the immense value and potential of the university market.

“UWI, Mona provides corporate entities with a unique opportunity to connect with the next generation of leaders and consumers. The energy is back, the students are engaged, and the platform is growing. I am urging corporate Jamaica to tap in and become part of these experiences,” Francis told the Jamaica Observer on the weekend.

Francis is therefore encouraging corporate Jamaica to take greater interest in and tap into this unique and dynamic student market. With major events such as UWI Integration Thursday and UWI Carnival on the horizon, he believes there are significant opportunities for brands to engage directly with thousands of young, influential, and emerging consumers. A section of the large crowd that turned out at the Freshers’ Concert at The University of the West Indies, Mona recently.

The first event in the Freshers’ Series was the Freshers’ Concert, which took place inside Students’ Union on the campus. Representatives from the various halls performed talented pieces including singing, drama and poetry. “The idea behind the Freshers’ Concert is really to give our new students a proper welcome to UWI and allow them to experience the university beyond the classroom.

We wanted each hall to come together, showcase their creativity and talents, and give the freshers an opportunity to build friendships and create memories from the very start of their university journey. We also ensured that the freshers got the opportunity to interact with their guild councillors. The George Alleyne Hall emerged winner, with Mary Seacole Hall, Elsa Rynie Towers, Irvine Hall, and Taylor Hall finishing in second, third, fourth and fifth places, respectively.

“The halls showcased a range of talents, including singing, dancing, drama and other creative performance…