Want a seat in the room on election night? Join Extra Stuff

The New Zealand news organization Stuff is offering 30 exclusive seats to its election night coverage for members of its 'Extra Stuff' subscription service. This initiative allows a limited number of subscribers to be present in the room during the organization's live reporting of the election results.

By restricting access to these seats to paying members, the organization is leveraging its election night programming as a benefit for its subscription program. This move highlights a trend in media to incentivize audience loyalty and financial support through access to behind-the-scenes or exclusive event experiences.