Waya Boy’s work with Ugandan businesses

WAYA BOY: Tonny Lukwago The Strategy Behind Verified by Waya Kampala, Uganda | NEWS CORRESPONDENT | From Mirembe Beddings and Curtains to Nsambya Furniture Workshop and other established names, Ugandan brand developer Tonny Lukwago is building a professional portfolio around business identity, digital visibility and online reputation. For many businesses, attracting customers is only one part of building a sustainable brand. Establishing a consistent identity, maintaining credible business information and developing an effective online presence can be equally important in a competitive marketplace.

These are among the areas that Waya Boy, whose legal name is Tonny Lukwago, has focused on through his branding work and the development of Verified by Waya. His work with businesses such as Mirembe Beddings and Curtains and Nsambya Furniture Workshop has been part of a broader effort to help enterprises strengthen their public presentation and address the practical requirements associated with running a business. He has also worked with public figures and other brands, including Director Sozo, Subie Queen, Errands Runner and Mummy Gadgets.

The range of these projects illustrates the direction of his professional activities: combining branding and marketing with business documentation, online presence and reputation management. Addressing the foundations of a business Waya Boy’s interest in business development grew from his experience building his own identity as a musician. He began working on his brand during Senior Four, developing connections and learning about the role of marketing in establishing recognition.

In 2025, he began helping friends who were struggling to develop their brands. The work gradually expanded into supporting other individuals and businesses. His approach moved beyond logos and promotional materials to include the foundations that support a business’s credibility.

He encouraged clients to consider business registration, trademark protection and tax compliance alongside their branding and digital marketing. These areas serve different purposes. Business registration establishes a business through the relevant legal process, trademark protection can help safeguard distinctive brand identifiers, and tax compliance addresses obligations imposed by the relevant authorities.

By bringing these considerations into conversations about branding,…