Isaac Baley and Laura Veldkamp have authored a book titled 'The Data Economy,' which examines the rising dominance of data as a critical strategic asset in the global market. The publication highlights how major corporations—including Amazon, Apple, and Google—derive much of their high valuation from proprietary data sets, demonstrating a clear competitive advantage.
Despite the clear economic weight and strategic value of data in modern commerce, the authors point out a significant gap in current academic literature. Specifically, modern economic theory has largely neglected to account for data's central role in driving firm value and market competition.
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