What went into SIA's new Pazzion cabin crew shoes after 31 months of development

Singapore Airlines (SIA) has introduced new cabin crew shoes developed in collaboration with local footwear brand Pazzion following a 31-month development period. The footwear incorporates design elements inspired by the airline's signature batik motif.

To ensure improved comfort, fit, and durability, the project involved multiple rounds of fittings, wear-testing, and onboard trials. The final product directly integrates feedback gathered from female cabin crew members who tested the shoes during the development process.