Thousands of football fans gathered in Mexico City's Zócalo to participate in a sticker-swapping event organized by Panini for the 2026 World Cup. The event served as an official attempt to set a Guinness World Record, bringing together collectors of various ages in what organizers framed as a celebration of football, family and community.
The gathering transformed the traditional practice of trading missing stickers—a common activity among World Cup card collectors—into a large-scale public event. By concentrating numerous collectors in a single location, the event created the conditions necessary for a record-breaking attempt while simultaneously engaging the local population around the upcoming tournament.
In-depth summary · AI, neutral