Sports betting in Peru lost 93% of the additional visits generated by the 2026 World Cup after the final

Sports betting platforms in Peru experienced a significant decline in traffic following the conclusion of the 2026 World Cup. Data from Apuesta Legal Perú indicates that 93% of the additional visits generated by the tournament were lost once the event ended, with only 7% of the new user traffic remaining active. This trend highlights the temporary nature of the surge in betting engagement driven by major international sporting events.

In a separate development regarding Peru's international standing, the country has received 11 nominations for the 2026 World Travel Awards. This follows a successful performance in the regional South American edition of the awards, where Peru secured six titles. The nation is currently seeking to surpass its previous record of four global awards in the upcoming competition.