Frida Kahlo carefully built up an image, becoming a kind of influencer avant la lettre – but her work is so much more than that.

A major exhibition in London focusing on Frida Kahlo explores the tension between her carefully constructed public persona as an early form of influencer and the much richer, more complex reality of her life and art.

The retrospective highlights how Kahlo deliberately cultivated her image, yet emphasizes that her artistic and personal legacy extends far beyond her status as a pop-culture icon.