Apple's live event will feature John Ternus as Apple's new CEO on September 9th.

Apple is scheduled to hold its annual product presentation, titled “Surprise and Shine,” on September 9, 2026. The event is widely anticipated for its expected showcase of upcoming iPhone models.

This presentation will mark the public debut of John Ternus as Apple's chief executive officer. Ternus officially assumed the role of CEO on September 1, succeeding Tim Cook.