NewzAt the Iberseries & Platino Industria event, Steve Matthews, head of scripted creative at Banijay Entertainment, outlined the company's global scripted strategy. He emphasized that despite the company's large scale, which includes 170 labels across 25 territories, the approach does not begin with scale, platforms, or market trends.
Instead, Matthews stated that Banijay's strategy centers on finding and backing writers and talent first, allowing creative ideas to follow.
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