NewzMicro-enterprises in Merauke, Indonesia, are preserving local culinary traditions by maintaining the traditional recipe for Kumbe shrimp paste (terasi Kumbe). Through a partnership with PT Bank Rakyat Indonesia (Persero) Tbk (BRI), these small businesses have successfully expanded their market reach.
The initiative serves to sustain family economies while simultaneously safeguarding regional culinary heritage. The collaboration highlights the role of financial institutions in supporting micro, small, and medium enterprises (MSMEs) to grow beyond their local markets.
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