NewzThe popularity of the South Korean band BTS has generated significant commercial activity in Lima, Peru, specifically within the Gamarra textile district. Local entrepreneurs have capitalized on the fandom's enthusiasm by producing and selling over 10,000 custom-designed garments inspired by the group.
This surge in sales coincides with the band's presence in the city, where fans known as ARMY have gathered for concert events at the Estadio San Marcos. The trend highlights the economic impact of international fan culture on local small businesses and the retail sector in the region.
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