The Miami Heat have announced a promotional partnership with Rockstar Games titled 'A Night in Vice City,' scheduled for November 18. The event serves as a topical lead-up to the long-awaited release of the video game Grand Theft Auto VI, which is set to launch on November 19.
The collaboration brings together the local NBA franchise and the prominent video game developer to capitalize on the cultural and geographic overlap between the Miami-themed game setting and the basketball team's home market.
In-depth summary · AI, neutral