British company WPP saw its revenue fall by 4.4% through June, but improved its operating profit by 18%.

British advertising agency WPP reported its financial results for the first half of the year, showing a decrease in total revenue alongside an increase in operating profit.

During the first six months of the period, the company recorded revenues of 6,373 million British pounds, which equates to approximately 7,432 million euros. This represents a 4.4% decline in reported terms compared to the same timeframe in the previous year.

Despite the contraction in revenue, WPP's operational performance improved, registering an 18% increase in its operating profit for the first half of the year.