Raquel González, bean-to-bar cocoa artisan: “If a chocolate bar costs three euros, it means someone hasn’t been paid what they’re owed.”

Raquel González, a 'bean to bar' chocolate artisan, has publicly criticized the low market price of chocolate, arguing that a three-euro price point indicates that participants in the supply chain are not being fairly compensated. Her perspective is rooted in a lifelong interest in high-quality cocoa, which began during her childhood when she first identified distinct flavor profiles in premium products like Valrhona.

This critique highlights the ethical and economic complexities of the chocolate industry, specifically regarding the disparity between consumer costs and the fair remuneration of producers. By advocating for higher price points, González emphasizes the importance of transparency and equitable pay within the artisanal chocolate production process.