Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

Supermarket chain Coles experienced a sales slump driven by a competitor's collectables campaign. The downturn occurred during a four-week period when rival supermarket Woolworths ran its Ooshies promotional craze, which successfully attracted parents away from Coles to collect the toys.

Despite the temporary sales decline tied to the promotional campaign, Coles' full-year financial results indicate that the supermarket still managed to gain overall market share over the preceding 12 months.