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The Born Korea to launch coffee brand in Taiwan next year

Asia-Pacific 1 source 1 country 🔦 Under-reported 6m ago

South Korean food franchise operator The Born Korea has announced plans to launch a new coffee brand in Taiwan in 2025. This expansion marks a strategic move by the company to increase its international footprint within the competitive Asian beverage market.

The initiative follows The Born Korea's ongoing efforts to diversify its global portfolio. By entering the Taiwanese market, the company aims to leverage its established operational expertise to capture consumer demand for South Korean coffee concepts.

In-depth summary · AI, neutral
Read the full story at the source Yonhap English (Seoul, South Korea) · KR
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